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The point of the phrase “Summer of the Shark” is to remind yourself that a “trend” can be, and often is, entirely a product of people energetically looking for a certain thing, even while the actual rate of the thing is unremarkable, abnormally low, or declining. […] If a self-sustaining hype bubble can form even over something as relatively easy to measure as the number of shark attacks, imagine how common it must be with more nebulous social phenomena.

Read Summer of the Shark post on Scott Aaronson’s blog