To read: “Let a 1,000 flowers bloom. Then rip 999 of them out by the roots.” by Peter Seibel
Peter Seibel was the lead of Twitter’s Engineering Effectiveness group. This 2015 essay is an extended version of a talk that he gave on the same subject. The TL;DR as he describes it: “as an industry we mostly don’t know how to do it and consequently massively under-invest in making our engineering orgs actually effective.” It’s a really interesting play-by-play of how the complexity and scale of Twitter as an app changed and grew over time.
Side note: With what’s going on at Twitter now, I’d bet my booty that the Engineering Effectiveness group is no longer of this world. Though perhaps that happened before Elon, who knows.
Shared by RS during one of our SuperHi Engineering chats.