Switching from Google Analytics to Matomo (f.k.a. Piwik) on WordPress

It’s a new decade, time to leave Google Analytics.

A big part of me wants to say screw it, just get rid of analytics altogether. But I find it interesting. I’ve never used it to decide what to write, and I don’t think I ever will, but it’s just fascinating to find out what makes the rounds. I’ll never know why a short post about repairing my mom’s straw bag was my most popular post for years, but I’m glad to know a lot of people checked it out.

So I decided to keep my Google Analytics property in place and just locked it down as much as I could. I adjusted the script to respect users’ Do Not Track browser settings (Paul Fawkesley has a short article about how to do this). I also configured Google Analytics to anonymise IP addresses, and I deliberately disabled Data Collection for Advertising Features, Demographics and Interest Reports, User-ID, and all data-sharing settings. I also set a low data retention policy to make sure old data would get deleted.

None of this changed the fact that I was still sharing data with Google.

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