Published

On personal sites, and adios analytics

I’ve been getting approached more and more by people that want to put a link to their company’s content on specific pages of my site. I’d be up for it if the linked content was super relevant and unique, the sort of thing I’d bookmark, but it never is. The link usually leads to a generic article filled with ads, pop-up newsletter requests, trackers, etc on some faceless blog. Often the actual link they send me has a URL parameter to track whether or not I’ve clicked it (where is the self-awareness?!). I get that their employer is probably making them do it, but it feels pretty icky.

Alongside that uptick in ick, I’ve felt my relationship with my site shifting over the past few months. I loved cultivating my own little slice of the internet for so long, and some of that joy is slipping away. Some of this is probably related to the pandemic, some of it is busyness and stress, and some of it is for sure related to our SF move.

I came across this tweet from @lil_morgy, she’s definitely identified part of the problem. I’ve spent more time on Twitter in the past few months due to both moving and the pandemic. While it has introduced me to some great people, it has also started warping my idea of what success can look like. Does it mean having at least 2k followers and firing off hot takes? Sure as hell feels like it when I open up Twitter. I don’t have hot takes, my brain isn’t wired that way and they leave me with a bad taste. I like the ones that simmer, a messy family-sized stew as opposed to a perfectly formed amuse-bouche of a thought. Where does that leave me?

On a separate topic, a few days ago I came across Jim Nielsen’s post Comparing Data in Netlify and Google Analytics. (To be honest, I came across it via @davatron5000, probably wouldn’t have seen it otherwise. So there are good sides to it…) It reminded me of the often-futile role of analytics on so many sites. So many of my clients have added analytics because they thought they had to have it, or they’ve been forced to have it by some public funding body. But more often than not they have no time or inclination to make use of the data they collect and even if they did, how accurate is it actually in the end? The analytics platforms usually get so much more out of that data than they do.

Anyways, this is a roundabout way of saying that I just pulled the plug on my self-hosted Matomo analytics instance. Feels good. Consider it a first step towards repairing my relationship with this site that I have cared for over many years.

Note: I still feel like Matomo is one of the better options out there if you must have client-side analytics (more on this), but it was just pointless for me. I rarely looked at it, and I think even the presence of it was pulling this site father away from what it is at its core.

At its core, this is a personal site. A personal site, to me, is a website whose primary editor and intended audience is one and the same, a single, solitary, individual. My personal site is a repository for my memories, experiences, feelings, recipes, tips, photos, and more. A lot of it stays private. The things that might be interesting or useful to others are made public. Regardless, it is an ever-growing extension of myself that I have total control over, my mirror and memory aid. I want to be able to look back at this when I’m eighty and thank my past self for surfacing things that I otherwise would have forgotten, the good and the bad.

But a personal site can be anything, and that’s the beauty of it. This is my site, long may it change.


An additional thought.

What is yours?

I love coming across personal sites, and I love helping people set them up. If you give it a stab and run in to trouble, or just have no idea where to start, reach out to me and I’ll try to give you some pointers or at least bore you to death with some worthwhile questions.

Published

Decentering Whiteness in Design History, an annotated bibliography in progress

Check out Decentering Whiteness in Design History, an annotated bibliography in progress.

One of the great FemOS ladies shared the above resource recently. She came across it via the Simply Secure Slack chat. It seems like a strong doc, I hope that the researchers and others continue to add to it.

If you’re looking for resources on a particular topic like typography or graphic design, it’s best to refer to their hashtag list currently on page 8 (search the doc for “Hashtag Authority List” if it moves). Then find a tag you’re interested in and search the doc for that tag.

Below is a list of a few resources that caught my eye and I’d like to follow up on. These are all freely available online in one form or another or could likely be loaned from a library.

  • “The Font that Never Was: Linotype and the “Phonetic Chinese Alphabet” of 1921”, an article by Thomas S. Mullaney. The article is behind a paywall, but he also presented it at ATypI 2016 (see video).
  • Saki Mafundikwa’s TED talk Ingenuity and elegance in ancient African alphabets
  • Chromophobia by David Batchelor published in 2001. The editorial description: “The central argument of Chromophobia is that a chromophobic impulse—a fear of corruption or contamination through colour—lurks within much Western cultural and intellectual thought. This is apparent in the many and varied attempts to purge colour, either by making it the property of some ‘foreign body’—the oriental, the feminine, the infantile, the vulgar, or the pathological—or by relegating it to the realm of the superficial, the supplementary, the inessential, or the cosmetic.” Purchase from the publisher, buy it secondhand, or look for it at local library.
  • “New Blackface: Neuland and Lithos as Stereotypography”, an essay by Rob Giampietro that was originally published in the journal of the Type Directors Club (an org that has been been in hot water over the past few months, incidentally…). It’s available to read on his website.
  • Design in California and Mexico 1915–1985, the catalogue for the exhibition “Found in Translation: Design in California and Mexico 1915–1985” at LACMA in 2018. Purchase from the LACMA online store, buy it secondhand. Feel like this is unlikely to be in a local library unfortunately.
  • “Violence and Economic Growth: Evidence from African American Patents, 1870–1940” by Lisa Cook, published in the Journal of Economic Growth in June 2014. Cook analyzed over two million patents, cross-referencing with Census records to track Black patent activity over time. From the bibliography: “Her data suggested something huge happened after 1921 that caused the rate of Black patenting to tank after that date; it turned out to be the destruction of “Black Wall Street” during the Tulsa massacre.” Available in full as a PDF via Cook’s website.

Time to reintroduce a whole lot of color on this site, I think!

Published

“I propose to take our countrymen’s claims of American exceptionalism seriously”

America believes itself exceptional, the greatest and noblest nation ever to exist, a lone champion standing between the white city of democracy and the terrorists, despots, barbarians, and other enemies of civilization. One cannot, at once, claim to be superhuman and then plead mortal error. I propose to take our countrymen’s claims of American exceptionalism seriously, which is to say I propose subjecting our country to an exceptional moral standard.

Ta-Nehisi Coates, Between the World and Me

Many passages in Between the World and Me are worth quoting, but this one really hit home. Coates also brands this “patriotism à la carte” in his Atlantic article “The Case for Reparations” (see below).

This blind national pride has been particularly painful to many people recently with the wildly inadequate pandemic response, the killing of George Floyd, unmarked federal officers’ violence in Portland, and so many more recent events.

I’d forgotten about how very pervasive it is until I got back to the US in early June. It’s insidious, sad and borderline delusional. And it’s not just a right / conservative thing.

It’s all well and good to be proud of your accomplishments, but if you can’t identify and work to rectify your failings then what the hell is the point?


I’ve been speaking with some friends about this book, they mentioned a few resources I’d like to follow up on.

And I’m still working through my previous list.


I just finished “The Case for Reparations” and learned so much.

Coates weaves together individual and collective experiences, history, and data to connect the dots between the Jim Crow South, the Great Migration, redlining by the Federal Housing Association following the New Deal, the efforts of the Contract Buyers League, Belinda Royall’s early and successful petition for reparations in 1783, John Conyers’s HR 40 bill, the early history of slavery in the US, the failure of Reconstruction, the levelling of Tulsa’s “Black Wall Street” and its subsequent suppression in law and the media, the myth of fatherhood as the antidote to Black poverty, the fuzziness of affirmative action, the “gulag of the Mississippi” Parchman Farm, the impact of Germany’s post-WWII reparations on Israel and the evolution of contemporary Germany, the prevalence of subprime lenders preying on Black home buyers in the run up to the 2008 crisis, and so much more.

He argues for the cooperation of every aspect of society in a real discussion and debate about reparations to “reject the intoxication of hubris” and bring about “a revolution of the American consciousness, a reconciling of our self-image as the great democratizer with the facts of our history”.

HR 40, the Commission to Study and Develop Reparation Proposals for African-Americans “to examine slavery and discrimination in the colonies and the United States from 1619 to the present and recommend appropriate remedies”, has progressed since Coates wrote “The Case for Reparations” in 2014. Texas Representative Sheila Jackson Lee is now first sponsor of HR 40 having taken over from John Conyers in 2018. There has been some progress with the bill, but a vote has not been set.

Published

“You are a nesting doll. All the people you have been before are still inside you.”

You are a nesting doll. All the people you have been before are still inside you. Some yelling, still needing to be understood about the big shit that happened to them.

– – –

The Quaker clearness committee is a small group of people you take a personal issue to. They are prohibited from offering “fixes” or advice. For 3 hours they pose honest, open questions to help you discover you truth.

– – –

Mimetic theory is a concept developed and advocated for by René Girard, 20th-century French anthropologist. Mimetic theory’s key insight is that human desire is not an autonomous process, but a collective one. We want things because other people want them.

As more and more people want something and that object remains scarce, there is a conflict.

This began as a natural phenomenon: animals and humans learn by imitating other members of their groups, but neither humans nor animals are able to differentiate between good, non-acquisitive mimesis (learning skills from others in your group) from bad, acquisitive mimesis (desiring scarce objects – money, fame, power, someone else’s mate, etc.)

Girard believed that historically human societies managed mimetic conflict through the scapegoat mechanism. If the conflict over a scarce object became too intense, the community subconsciously choose a scapegoat which was sacrificed (literally or metaphorically).

– – –

I don’t believe believe the world is made of quarks or electromagnetic waves, or stars, or planets, or any of these things. I believe the world is made of language.

Terence McKenna

From a particularly good Kleroteria I received today. The writer decided not to include any personal identifiers so I’ll leave it unattributed.

More on mimetic theory here.

Published

You are your environment

SF has felt like a tech monoculture for the past 10 years. It’s one of the big reasons we were originally planning to be in / around NYC instead.

I’m sure there’s more to it, but it’s kinda hard to find in the current situation, especially in our neighborhood. The worst thing is the possibility of slipping in to it personally, becoming one-dimensional.

Been on my mind since a lot of the indoor things I usually love doing (reading and cooking are two of the biggies) aren’t ticking the boxes at the moment. It might not be the city, it’s probably more related to the move or the pandemic. Maybe I need to check out Oakland? I guess time will tell, I’ll try harder in the meantime. You are your environment.

Published

“Notes from No Man’s Land”

To read: Notes from No Man’s Land, a book of essays by Eula Biss. Published in the US by Graywolf Press and in the UK by Fitzcarraldo Editions.

A note by Rebecca Solnit:

Two of the qualities that make Eula Biss’s essays in Notes from No Man’s Land compelling and beautiful are precision and independence—independence from orthodoxies of the right and left and the conventions of literary essays and their displays of sensibility and sensitivity. And whatever topic she takes up she dissects and analyzes with startling insight that comes from deep reading and original thinking. She’s important to this moment, important to the opening up of what essays can be, important for setting a standard of integrity and insight, and she’s also a joy to read.

Thanks Bec for the ref!

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To read: “The Ego and Its Own” by Max Stirner

To read: The Ego and Its Own by Max Stirner. Via a black-crowned night heron in a midnight pond:

stirner’s whole schtick was being against ideology in general. […] behaving a certain way in the name of an Idea is therefore completely illogical, because, it’s not real! what’s real is your own happiness and comfort in the world.

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Ikigai 生き甲斐

Ikigai 生き甲斐 = the ideal reason to get up in the morning. There are web articles aplenty on this topic but it doesn’t need much explaining, it’s just a more structured way of thinking about things you already have knocking around in your head. Worth keeping in mind.

                         . . . . . . .
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      .     .   PA            . .        MI       .     .
   .        .    SS        .       .      SS      .        .
  .         .     IO      .         .      IO     .         .
 .           .      N    . . . . . . .       N   .  FOR      .
.   FOR       .     .   .             .   .     .             .
.              . .      .             .      . .    CO        .
.   TA         . .      .      🌱     .      . .     MM       .
.    LE       .     .   .             .   .     .     UN      .
 .    NT     .  PR       . . . . . . .           .     IT    .
  .         .    OF       .         .   VO        .      Y  .
   .        .     ES       .       .     CA       .        .
      .     .      SI         . .         TI      .     .
          . .       ON      .     .        ON     . .
             . . . . . . .           . . . . . . .
              .                                 .
               .          FOR                  .
                 .             MONEY         .
                    .                     .
                         . . . . . . .

Published

Preventing email spoofing

Been getting a bunch of targeted phishing emails recently. They’re pretending to be my domain registrar, saying that payment is overdue and they’re going to delete my domain permanently. I’ve received similar things before, but this one of the more convincing and aggressive attempts I’ve seen.

This reminded me about a task on my backlog of TODOs, sorting out my domain’s SPF and DKIM. Both are email authentication methods designed to detect forged sender addresses in emails, a.k.a. email spoofing. SPF + DKIM won’t prevent inbound phishing emails, but they do help prevent my own domain from being spoofed in shady outbound emails.

I’d forgotten to add a SPF record so sorted that out. I made sure to add include values for both my email provider and my web host since the web host is responsible for sending things such as password reset emails from the CMS. Unfortunately, my email host Gandi doesn’t support DKIM. 🙁 So that’s a non-starter.

I’ve been considering switching to Proton though, and happily they offer SPF, DKIM, and DMARC. Maybe I’ll make the switch a bigger priority. Gandi has mentioned that they’re working on implementing DKIM though, so maybe I’ll just check back later this year

Eventually I’ll look in to a DMARC policy, but that’s going to come a little later.

A few links that may be useful:


Edit 21.02.20 – Added link to EasyEngine tutorial b/c I previously was using ?all and received a spoofed email from my domain on another email address I have. *facepalm*