“Moreish” is a word that doesn’t exist in American English, but it should.

We were discussing moreish-ness in relation to oatmeal cookies the other day. What makes a food moreish, something that hits the spot but also leaves a void, leaves you wanting a little more?

At the time, I felt that it requires multi-dimensionality, just enough contrast. When something is too on-the-nose, it isn’t moreish. Cookies without a pinch of salt, tomato sauce without a little sweetness.

Since then I’ve been thinking about moreish-ness a lot outside of the context of food, and the contrast idea stands up.

Outfits, websites, books, relationships. Requires more exploration.

The Peter Principle in management theory

I had a spectacularly inarticulate moment recently trying to recall a management concept I read about a while back. By chance, I came across it today, so note to self: the Peter Principle is the theory you’re looking for. “Managers rise to the level of their incompetence”, or “anything that works will be used in progressively more challenging applications until it fails”.

Motivation > Talent

Motivation matters more than talent, and for a particular reason. The craftsman’s desire for quality poses a motivational danger: the obsession with getting things perfectly right may deform the work itself. We are more likely to fail as craftsmen, I argue, due to our inability to organize obsession than because of our lack of ability.