Certain quotes lodge themselves in your head. So many of the ones in my head come from the fourth edition of What is a designer by Norman Potter published by Hyphen Press in 2002.

p.23, on design education

The words by which people describe themselves – architect, graphic designer, interior designer, etc. – become curiously more important than the work they actually do. In one respect this is fair, because under modern conditions it may be very difficult to find one word to identify their work, but such words tend to build up irrelevant overtones of meaning which are more useful as a comfort to personal security than as a basis for co-operative enterprise.

p.30, wrapping up his thoughts on design education

All we can do is make good work possible, and be alert to its coming; never fooling ourselves that all good things come easily. To work well is to work with love.

p.57, on recognising the value in nuance

In raising consciousness of these matters, it should be remembered that our civilization sells itself through sensation, preferably with the volume turned up. This is good reason for designers to learn how to speak quietly, and to understand how it is that conversation becomes possible between people and things.

And nearly every point in chapter 18, “Advice for beginners”, and 19, “Questioning design”.